LOGOTYPE
MUSIC EVENT PROMOTER
Client: KEY Producciones
KEY Producciones is a live event production agency that has been organizing and building live music and electronic music events for +17 years.
Booking world-class artists, they focus on promoting high-quality large-scale events that integrate music, art and technology.
CONCEPT
Having utilized a long-standing logotype since the early 2000s, KEY made a pivotal decision in 2019 commissioning me to create a fresh and modern new logo.
The new logotype aimed to mirror the avant-garde essence of their innovative events. The brand’s objective was clear: to generate a design that not only captivates visually but also distinguishes itself in functionality, setting it apart from competitors.
The new logotype aimed to mirror the avant-garde essence of their innovative events. The brand’s objective was clear: to generate a design that not only captivates visually but also distinguishes itself in functionality, setting it apart from competitors.
This led to the creation of a fresh, bold, yet elegantly straightforward logo that embodies and articulates their leading-edge spirit.
Photos by KEY Producciones