BRANDING
LOOSEN UP
Client: Loosen Up-
Logotype
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Vinyl label
- Posters & Flyers
Originating as a sequence of music gatherings in Berlin, Loosen Up evolved from hosting endless hours of immersive music experiences to establishing its very own record label.
CONTEXT
After hosting its legendary parties for several years, the concept of crafting a distinctive logo emerged. As I delved into brainstorming, seeking a unifying element among these diverse party experiences, a revelation struck—the common thread binding these vibrant 'happenings' lay within one magical place: Club der Visionaere.
CDV, as it’s known to locals, is a rustic and understated spot in Berlin, Germany. With a wooden deck, most of the venue is positioned along the canal, accompanied by a weeping willow that hangs over part of the club, which has become an iconic symbol of the venue.
CDV, as it’s known to locals, is a rustic and understated spot in Berlin, Germany. With a wooden deck, most of the venue is positioned along the canal, accompanied by a weeping willow that hangs over part of the club, which has become an iconic symbol of the venue.
LOOK & FEEL
Inspired by the iconic weeping willow at Club der Visionaere, the logo and flyers are a visual ode to the heart of Berlin's rustic haven.
