REBRANDING
RECORD LABEL
Client: Sketches- Vinyl labels
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Sketches, a Brazilian record label owned by the duo Stekke, is synonymous with avant-garde micro-house music that possesses an enduring and timeless quality.
CONCEPT
After six years since its inception in 2016, the duo embarked on a journey to revitalize their brand. While retaining their emblematic logo, their aim was to redefine the label, envisioning new concepts for their vinyl label designs to authentically embody their artistic vision.
The genesis of the new aesthetic was to weave a narrative where individual artworks stand as unique stories while harmonizing to construct a larger, chromatic mosaic.
Rooted in the essence of 'sketches,' their new label designs radiate simplicity and vitality, enriched by an interplay of typography that infuses a sense of playfulness.
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